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The Run Trin Pum campaign so that parents do not use cell phones while driving

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13/11/2015

Using a cell phone while driving is reckless. It puts the driver, all the passengers in the vehicle and all other people on the road at risk, whether they are pedestrians, cyclists or drivers. All of these people can be affected by an accident that a distracted driver may cause.

Using a cell phone is distracting, much more so than many drivers may think. A cell phone may only be used while driving to have a voice conversation, and provided that you have a hands free system. If you do not have one, you may never use your cell phone while driving.

While driving it is essential to keep both hands on the wheel and your eyes on the road. Driving with a cell phone held to your ear, in addition to distracting you, obstructs your movements, reactions and ability to drive the car.

Furthermore, even when talking with a hands free device, the conversation should be kept as short as possible because it has been proven that talking reduces the attention span of the driver since the brain is more concentrated on what it is being said than on the road.

Writing messages is even more dangerous than talking on the phone, whether they be SMS text messages, messages in a chat, a social network such as Twitter or Facebook, or in an instant messaging service such as WhatsApp, or any other similar application.

13/11/2015

In this case, the driver is not only using one of their hands on the phone, neglecting control of the vehicle, but they are even more distracted because their eyes are repeatedly not on the road and for several seconds at a time when looking at the phone screen and reading or writing messages.

This is very dangerous. During the seconds in which the driver is looking at the screen, they do not know what is happening in front of their vehicle, and therefore will not be able to react accordingly or in time. Just remember that when driving on a highway at a speed of 120 kph, in just one second you travel a distance of exactly 33.3 m, the equivalent of 7 medium sized cars lined up, bumper to bumper.

During the 4 or 5 seconds in which the driver takes his or her eyes off the road to look at his or her cell phone, a vehicle in front of him or her may brake, an animal may cross the road, a pedestrian may appear in the middle of the street, there may be a red light, etc., and this distracted driver will not see any of this because he or she is not looking. It is like driving blind, total insanity.

13/11/2015

To try to fight against this bad habit, in Peru, the National Council of Road Safety, the Association of Promoters of Early Education Peru and Claro are developing an interesting road safety campaign. It is called Run Trin Pum.

It is aimed at pre-school children, with the main focus being cell phone use, especially writing text messages while driving. It teaches children about road education, explains to them what the rules say to this respect and what the dangers are in using a cell phone while driving.

This is done using a nursery rhyme, with the same name as the campaign, to which the children can dance. Run Trin Pum is an onomatopoeia. Run is the sound the car motor makes while driving. Trin is the alert tone when a message is received on a cell phone. Pum is the sound of a crash from a traffic accident.

In addition to teaching children, the campaign also hopes to serve as a small means of transmitting the message to the parents of these children, so that they can also be aware that using a cell phone while driving is very dangerous and is not permitted.

See | RPP
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