The awareness-raising program of Fundación MAPFRE, Goal Zero, has embarked on a series of presentations during December aimed specifically at young people to make them aware of the effects of alcohol and drugs on driving. The latest tests, which have been corroborated by laboratory toxicology analyses, showed that 12 percent of drivers had consumed drugs and/or alcohol recently.
The campaign will include a driving simulator that addresses these two risk factors. Young people will also be able to experience the effects of alcohol on their body thanks to some simulation glasses and a driving suit created by Ford which replicate the effects of taking drugs such as cannabis, cocaine and MDMA.
Participants will have to try to get through a test circuit, walk in a straight line, drive on the simulator and kick a ball. This will give them first-hand insight into how the consumption of alcohol or drugs directly affects our bodies and our coordination, turning the task of driving into a particularly dangerous undertaking both for them and for all other highway users.
The initiative has already been rolled out in Valencia, at the Cardenal Herrera CEU University. Upcoming presentations include the University of Alicante (12 and 13 December), the CEU University of Elche (14 December), the CEY University of Castellón de la Plana (15 December), the CEU-UCH Palacio de Colomina University (16 December), the Centro Polivalente Oliva de Valencia on 19 December and the University of Valencia on 20, 21 and 22 December. The presentation takes place between 10:00 and 19:00.
Using the hashtag #NOCONTROLAS, the campaign will also target the social media.
Goal Zero is Fundación MAPFRE's awareness-raising campaign that operates in 23 countries with the aim of making people aware of the importance of accident prevention and that traffic accidents are preventable.
Over the year we have given various presentations on risk factors such as distractions at the wheel, the use of helmets by motorcyclists, the use of child restraint systems and seat belts, accident prevention for cyclists, speeding and drugs.
Just by completing the form and joining Goal Zero, your name will be entered in a draw for crash helmets, safety kits for cyclists, multipurpose emergency torches, first-aid kits for cars, and sets of hand luggage. There will be a single draw among all the participants for an electric bicycle. See the rules for the draw here (Spanish).