Finding a specialized store is very important if we are looking for expert advice when purchasing a child restraint system. What kinds of requirements should retailers of these types of child car seats comply with? We list some of the features retailers need to have in order to offer a good service to all families planning on purchasing a CRS.
Whether this is the first time we are purchasing a child restraint system or not, it is very important to visit a retailer specialised in children’s road safety who can provide us with all the information we need. Here are some of the requirements of a good child car seat retailer:
- Empathy: ability to put themselves in the customer’s place. Listening to their needs, asking what the child seat will be used for, for how long, in what type of car and how the customer wants to have the young child secured in it. The retailer should be able to recognise the customer’s needs and offer them the most appropriate seat.
- Product Knowledge: familiarity with all products on the market and, above all, those in the store. Ability to recognise the qualities and characteristics of all of them.
- Knowledge of the regulations: familiarity with current legislation in order to advise the client on matters such as where the child seat should be placed and which approval standards are currently in force.
- Up-to-date information and new technologies: knowledge of the latest innovations in child car seats or those which will be included in the near future or are now on offer. It is important to be able to explain how they work to the customer and how they can offer greater protection for the child.
- They should have a good knowledge of vehicles in order to identify which particular child car seat can be installed in which vehicle. Generally, child car seat manufacturers usually list the cars in which their child restraint systems can be installed.
- Quality trumps price: the most expensive seat is not necessarily the best one or the one most suited to the customer. The quality of the child car seat should always be the top priority.
- A child car seat for each child: it is vital that the retailer knows that there is not an ideal child car seat designed for all children. Each person has their own specific needs and a seat which is suitable for one child may not be for another. A child who should travel facing the rear will not require the same seat as a child who can now travel facing forward or a child with special needs.
- Communication with the customers: a good retailer should know how to listen and how to offer information. Ability to explain perfectly to the users how the CRS works, as well as its features, its installation, etc.
- Giving the customer the chance to try out the product: this is more of a feature of the point of sale. It is extremely important to offer the option of trying out the product in a car. Ideally, the retailer could accompany us in order to show us how to correctly install the seat.
- Ability to demonstrate to the customer how to correctly install the seat: this is the point we mentioned above. A number of doubts can arise when it comes to installing the seat, even with the instruction manual to hand. The retailer should know how to install the seat and should be able to advise the customer on how to do it.
- Capable of clearing up the family's main concerns, both in terms of the relevant legislation and about the product itself. When looking for child restraint systems a number of doubts can arise and the retailer will undoubtedly be a point of reference. Therefore it is vital that the retailer is able to offer quality information and advice. This is clearly one of the main differences between such retailers and other non-specialised outlets.